Talk on Business Model Innovation: Big Challenge in Existing Companies

ESSEC Business School, Asia-Pacific in partnership with the CIO Academy Asia are pleased to invite you for a talk on Business Model Innovation: big challenge in existing companies, led by world-renowned author and Professor, Dr. Yves Pigneur. The event will take place at ESSEC Business School, Asia-Pacific in Singapore on Thursday, 30 March 2017.

To register for the Masterclass, kindly drop us a message at essecasia@essec.edu.

Abstract

A recent survey by McKinsey showed that 80% of executives agree that innovation is critical for their business and growth strategy but only 6% are satisfied with the outcome. In this interactive and hands-on seminar, Dr. Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will revisit the latest on how to design business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts, canvases and tools to design sustainable business models and innovative value propositions. Design thinking and customer development will also be emphasized for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the use of the Business Model Canvas in large corporations will be illustrated. The new visual tool “Culture Map” will be briefly presented and illustrated

Event Details

Date: Thursday, 30 March 2017

Time: 7:30pm - 9:00pm (registration opens at 7:00pm)

Location: ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408

Speaker

Dr. Yves Pigneur is a professor at the University of Lausanne since 1984 and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. Together with Alexander Osterwalder, they invented the “Business Model Canvas”, authored "Business Model Generation” (million+ copies in 40 languages); and more recently “Value Proposition Design”. Last year, they have been ranked #15 on the Thinkers50 list (Most Influential Business Thinkers) and won the “Strategy Award” of the Thinkers50 event in London. In 2016, Dr. Yves Pigneur received the “AIS Outreach Award”, awarded for the first time by the Association for Information Systems (AIS) at ICIS’2016, Dublin.