Roundtable Discussion - The Rules of Consumer Engagement: Disruption is coming

The Roundtable Discussion on "The Rules of Consumer Engagement: Disruption is coming" will be held on Thursday, 1 June 2017 at ESSEC Asia-Pacific in Singapore.

This event will be moderated by Prof. Xavier Pavie, Associate Academic Director of the ESSEC Master of Science in Management together with Mr. Hugo Texier, Principal Consumer Products & Retail Lead South-East Asia at Capgemini Consulting.

This roundtable is held as part of the Asian Strategy Project, jointly organized by Capgemini Consulting and ESSEC Asia-Pacific.

Abstract

In this age of disruption, consumer goods and retail companies must build new capabilities based on big data, social analytics and CRM systems to directly engage with their customers and users. The objective is to build personalized and mutually valuable relationships.

The modern consumer is no longer a passive buyer; empowerment and customer-centricity are key. In the middle of this revolution, legacy, native-digital players as well as start-ups need to build a new ecosystem of collaboration and transparency to deliver the experience the consumers are seeking.

The Roundtable will give you the opportunity to hear from business leaders across the consumer goods and retail industry as well as digital experts, ask your questions and network with our business experts.

For more information, kindly drop us a message at essecasia@essec.edu.

Speakers

• Mr. Basheer Cassim, CEO, Leadbook
• Mr. Alexis Lanternier, CEO, Lazada Singapore at Lazada Group
• Mr. Hugo Texier, Principal Consumer Products & Retail Lead South-East Asia at Capgemini Consulting

Moderator

Prof. Xavier Pavie, Associate Academic Director, ESSEC MSc in Management, and Director, iMagination Center

Event Details

Date and Time: Thursday, 1 June 2017 | 7:00pm - 9:30pm

Venue: ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408