New Video Series: Explained in 3 Minutes

In just a few short minutes, ESSEC Faculty will demystify concepts related to current events and trending business topics.

This series offers viewers an expert’s analysis of some of the most talked about ideas and concepts in the business world and beyond – and introduces them to some of the cutting-edge business research produced by ESSEC faculty.

For example, have you ever wondered how the Google brand alone could be valued at more than $100 Billion? How could something as intangible as a brand be worth so much.

In its first installment, the Explained in 3 Minutes video series explores how brand value is measured with Accounting Professor Luc Paugam.

Stay tuned on ESSEC Knowledge for future installments that will cover:

• Apple Pay and Mobile Payments
• Virtual Team Management
• The Google Car and Connected Mobility
• Gender Quotas