Marketing concentration

The ESSEC PhD program in Marketing is devoted to training doctoral candidates to conduct rigorous and high impact research in a dynamic business environment. The program accommodates candidates with both quantitative and qualitative orientations, and provides them with the requisite tools, concepts and theories to engage in top quality research in Marketing. A key objective of the program is to nurture the students’ scholarly interests within a collegial environment, encouraging interactions and exchanges with the faculty and other students. In addition, the students have an opportunity to refine their communication skills, stimulate creative and rigorous thinking, all of which are essential for teaching, research and consulting.

PhD students enrolled in the program take a series of core courses, which provide an interdisciplinary perspective on business administration, such as Epistemology & Philosophy of Science, Sociological and Psychological Pillars of Management, Applied Statistics, Research Design, Econometrics, Microeconomics for Business Research.

In parallel, all students of the Marketing concentration are required take the following courses: Marketing Models 1, Fundamentals of Marketing Research, Multivariate Statistics in Marketing, Consumer Behavior Research, Marketing Strategy, Experimental Methods, Reading Seminar in Marketing (1 and 2) and Structural Equation Modeling. Additionally, students need to take mandatory track specific courses (e.g., students belonging to the marketing models track need to take Marketing Models 2).

Finally, the Marketing PhD students take four elective courses among all courses offered by the different concentrations.

PhD participants can do research on:

  • Marketing Strategy,
  • Marketing Models,
  • Consumer Culture Theory
  • Consumer Behavior.

The Marketing Department comprises world-renowned scholars who have demonstrated excellence in research.
The faculty regularly publishes in the most highly regarded marketing journals such as:

  • Journal of Marketing
  • Journal of Marketing Research,
  • Marketing Science,
  • Journal of Consumer Research,
  • Management Science,
  • Journal of the Academy of Marketing Science,
  • International Journal of Research in Marketing,
  • Journal of Retailing,
  • Psychology and Marketing.
    Several of them serve on editorial boards of these top journals, organize international conferences and periodically present their work at the leading conferences in the discipline.
    The department collaborates with other leading institutions to organize conferences where eminent scholars are invited to present their research.
  • WU Vienna (Austria)
  • University of Bath (United Kingdom)
  • Kedge Business School (France)
  • Erasmus University, Rotterdam (The Netherlands),
  • Indian Institute of Management, Bangalore (India),
  • Université Laval, Quebec (Canada),
  • Université Paris-Dauphine (France),
  • University of Leeds (United Kingdom),
  • Fudan University (China)