Meeting Customers' demand for products that align with sustainability
Sustainability has become one of the biggest challenges to marketers in modern times and is now a key priority in most organizations' marketing strategy. It is a topic that has garnered a lot of attention in recent years. Many organizations believe sustainability only matters to Gen-Z, but research has shown that it is indeed an issue with cross-generational concerns. Paying heed to environmental and social concerns is often reflected in consumer purchasing decisions and it is high time for marketers to pay close attention.
This program begins with an exploration of the foundation of sustainable marketing, emphasizing the importance of aligning business objectives with environmental and social responsibility. Through case studies and real-world examples, participants will learn to develop strategic marketing plans that integrate sustainability into every aspect of the marketing mix.
The program's goal is to cultivate a sustainable mindset by cultivating a thorough awareness of the interdependence of corporate success, environmental well-being and social welfare.
This program is designed for mid-to senior level professionals seeking to enhance their strategic marketing and business management skills, particularly those interested in incorporating sustainability practices while navigating the challenges of a dynamic business environment.
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Chief Marketing Officer
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Chief Sustainability Officer
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Product Development Manager/Director
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Marketing Manager/Director
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Sales Manager/Director
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Brand Management Executive
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Leaders tasked to direct Sustainability Marketing efforts
The primary objective of the program is to equip participants with the knowledge, skills, and mindset necessary to excel in the fast-changing field of sustainable marketing. Through a combination of experiential learning, case studies and business simulations, participants will gain practical insights and actionable strategies to drive meaningful change in their organization and industries.
Sustainable Marketing in the Circular Economy is not just a training program - it's a transformative and impactful learning journey towards a more sustainable future.
Participants will be thoroughly immersed in a series of lectures, simulations and gamification learning, case studies, experiential learning, reflections, and networking during this intensive 2-day program.
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Explore the key drivers of sustainability marketing.
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Understand overall business dynamics of sustainable performance
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Enhance participants' desire to adopt a sustainability mindset through practice-based strategies
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Develop participants' brand portfolio management skills
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Foster collaborative mindset, focusing on common goals and enhancing teamwork within a dynamic context
Owing to the makeup of the program attendees, participants can expect to build a network of peers from different sectors, cultures, and countries who can provide diverse perspectives and insights.
Professor Tuck S. (Jonah) CHUNG
Associate Professor of Marketing, Academic Director, M.Sc. in Marketing Management and Digital, Ph.D. in Marketing and Economics
Tuck is an Associate Professor of Marketing at ESSEC Business School. He is also the founding Academic Director for the MSC in Marketing Management and Digital (MMD). Prof Tuck is teaching/has taught such courses as Digital Marketing Strategy, Sustainability Marketing Strategy, Social Media and Mobile Marketing, Marketing Analytics, Marketing Research, and Relationship Marketing. His research interests span across the areas of marketing, information systems, consumer online behavior, marketing analytics, mobile and digital marketing, as well as online personalization of products.
For each run of this program, there will be speakers and experts invited to share their experiences and best practices.
Program venue
Location: ESSEC Business School Asia Pacific Campus 5 Nepal Park, Singapore 139408
Contact David.Lim@essec.edu or +65 9620 3927 for more information and other discount schemes available.
SGD1,600 (subject to prevailing GST)
Privileges*
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Early Bird (15% discount if you register and make full payment at least 30 days before the start of the program)
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Group Discount (20% discount if you sign up and pay at the same time as a group of 3 or more)
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ESSEC Alumni Discount (10% discount)
*Terms and conditions apply
If you are interested in this program or wish to make an enquiry, please reach out to: David Lim on +65 6413 9739 or David.Lim@essec.edu
