Certificate - Deeptech+ : Market Validation and Business Strategy || ESSEC

Understand the challenges of market adoption for Deeptech startups
Acquire tools to establish startup credibility
Develop a strategic approach for prospecting and growth
Build a roadmap to structure business development

Module 1 - Developing your opportunity

Where do I begin and where do I go?

Strategic dilemmas for the Deep Tech Entrepreneur
Online: ~1 day	Strategic decision-making in uncertainty: common pitfalls Managing time and (ir)reversibility in Deep Tech ventures
Offline: 1 day	Identifying different applications for one's technology Exploring different pathways to commercialisation over time: successes and horror stories

Will people buy? And how?

Understanding markets and your market
Online: ~1 day	Understanding market dynamics from a psychological and organizational point of view Market research methods for entrepreneurs
Offline: 1 day	Doing customer interviews Prospecting, engaging, concluding Designing effective POCs and MVPs for learning

"They" don't know and don't trust us

How to become known and "in the know"
Online: ~1 day	Understanding audiences and their expectations to develop legitimacy Developing, managing and leveraging one's network
Offline: 1 day	Effective presenting and impression management Analysis of one's network structure and networking exercise

Module 2 - Building your organization

How do I close a good deal ?

Negotiating deals and tensions +Intellectual property
Online: ~1 day	Fundamentals of IP and IP strategy Understanding negotiation as value creation Preparing for negotiation
Offline: 1 day	Simulating intellectual property negotiation and partnership contracting

How do I manage (founder) teams ?

Managing killer teams
Online: ~1 day	Analyzing oneself and the founding team Founder aggreements and governance Talent management
Offline: 1 day	Simulating team crises and solutions for them Simulating recruitment and salary negotiations

Avoiding running out of money

Financing the Deep Tech venture
Online: ~1 day	Resources and financial needs Understanding financial terms Technico-economic simulation and business plan The Deep Tech financial landscape
Offline: 1 day	Understanding investor expectations by becoming one Negotiating the most important terms in a term sheet

Discover:

DeepTech+ START and DeepTech+ LAUNCH Two programs within a unique initiative designed to support future deeptech entrepreneurs at every stage of their project.

CentraleSupélec, ESSEC Business School, and Systematic combine the excellence of their training, the rigor of their scientific expertise, the synergy of their skills, and the strength of their unique network in France to shape a new generation of entrepreneurs in Greentech, Healthtech, Biotech, AI, and Quantum.

Certificate Deeptech+ Pulse: Market Validation and Business Strategy for Deeptech Venturing

Language

Duration

Next intake

Format

Eligible for CPF

Module 1 - Developing your opportunity

Module 2 - Building your organization

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