17.11.2015
Dr. Cedomir Nestorovic, Management Professor and Director of the ESSEC & Mannheim Executive MBA Asia-Pacific, was invited to speak at the 11th World Islamic Economic Forum on 3 November 2015 at the Kuala Lumpur Convention Center.
At the Forum, Dr. Nestorovic spoke at a panel discussion on “Developing a Halal Ecosystem in New Markets.” Panelists for the session included Dr. Cedomir Nestorovic, Mr. Javier Santiso, Executive Director, Investments, and Head of Khazanah Europe, London, Mr. Marcos S. Jank, Vice President, Corporate Affairs & Business Development – BRF Asia Pacific, Singapore, as well as Ms. Hyunju Madison Shin, Global Regulatory Affairs Manager, Daesang Corp., Korea. The session was moderated by Mr. Abdalhamid David Evans, Senior Analyst, Imarat Consultants, United Kingdom.
As the Halal industry grows, countries are looking to capitalize on this growth. However, institutional policies continue to impede progress in this area. During the panel discussion, panelists discussed the right policy changes that can create a strong and sustainable halal ecosystem in these new markets.
In an interview for the WIEF Chronicles, Dr. Nestorovic spoke about the growth of the halal industry, explaining that “the halal industry shares common values with other growth trends such as organic food, non-cruelty to animals and sustainable development. Halal is also very much linked with the concept of tayyib, meaning wholesome, pure food. If the halal industry can succeed in merging all these trends with halal, the majority of the world population, which is not Muslim, would also be interested in halal products.”
Read the full interview at this page.
About Dr. Cedomir Nestorovic
Dr. Cedomir NESTOROVIC is Professor of International Marketing and Geopolitics at ESSEC Business School, and has taught at ESSEC Business School for more than 15 years. He is the Director of the ESSEC & Mannheim Executive MBA Asia-Pacific and Academic co-director of the MBA programme at the Arabian Gulf University, Manama, Bahrain. He was awarded the title of “Professor of the Week” by The Financial Times in 2012.
About the World Islamic Economic Forum
Renowned worldwide as a yearly gathering for world leaders and top CEOs, the WIEF is also regarded as an SME-centric platform, attracting thousands of small and medium businesses from all over the world. The WIEF continues to make inroads into new territories by shedding light on new business opportunities in the Muslim World.