Marketing department || ESSEC

Marketing

The ESSEC Marketing Department aims to equip students with state-of-the-art marketing knowledge and nurture them to become competitive and ethical marketing managers in the global marketplace. The Marketing Department is committed to student professionalization by allowing students to familiarize themselves with current practices and providing them with critical thinking to develop disruptive managerial practices. Furthermore, the Marketing Department produces innovative, relevant, and rigorous research on crucial topics such as sustainability or artificial intelligence.

The department's cutting-edge research covers a wide range of topics: brand management, consumer behavior, consumer culture theory, entrepreneurial marketing, integrated marketing communication, inter-firm relationship management, machine learning, public policy and marketing, retailing, sales management, and social media marketing.

The department's research professors regularly publish in world-class academic journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Business Ethics, and Journal of Retailing.

Faculty members serve on editorial boards for journals such as the Journal of Marketing, the Journal of Consumer Research, the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, the Journal of Retailing, and the Journal of Business Research.

The department regularly organizes research seminars where internationally renowned professors are invited to present their latest work.

Marketing Department Research Seminars

ESSEC-HEC-INSEAD Research Seminars

Marketing Camps

The Marketing Department aims to provide all ESSEC Business School students with a generalist education in marketing. Students acquire core marketing concepts and market/data analysis through mandatory marketing classes. Marketing is a key component of companies’ strategies, and how it contributes to corporate social responsibility is critical for business success and society.

We also offer several elective courses and a marketing track to equip students wishing to focus on marketing. Students will improve their decision-making skills as they learn to use data to identify new market segments, establish distinctive brand positioning, manage brand strategies, and develop an efficient marketing mix, among other skills. They will also explore the role of marketing in leveraging alternative pathways to achieving a sustainable future.

Through case studies, ad-hoc challenges, or external speaker interventions, students can dive into world-class brand strategies and discover the abundant career opportunities in marketing offered in business organizations, agencies, or public entities.

Furthermore, students can immerse themselves in key sectors by establishing a close relationship with leading companies through the department's Chairs.

Chairs:

The marketing department also offers two specialized master's and one executive master's in marketing:

Mastère Spécialisé ® Marketing Management et Digital (MMD) in Cergy, France
MSc in Marketing Management and Digital (MMD) in Singapore
Executive Mastère Spécialisé® Marketing Management et Digital (MMD) in La Défense, France

Lastly, the ESSEC marketing department contributes to the ESSEC PhD program by offering a marketing concentration.

Our faculty

Meet our department's professors here.

Contacts

Head of Department: Professor Ayse ÖNCÜLER, onculer@essec.edu